As an affiliate marketer, you must know the best way to use keywords to help build your business.
If you don’t have any experience working with keywords, it can be confusing.
The following tips should help you
to learn what the best keywords are and how to use them.
First, you need the right tools to help you gather the best keywords.
These are called keyword tools
and their purpose is to show you which keywords
people are using to search for information and products.
If you’re just starting out,
there are some great free and paid keyword tools.
One of the best free ones is Google Ads Keyword Planner.
You can also use tools like Wordtracker,
SEMrush, KeyCompete, Market Samurai,
SpyFu, Wordze or Keyword Discovery.
Some of these are free to use,
some are free for limited usage, with upgrades to unlock more features
and others are paid with a free initial trial.
The Google Ads Keyword Planner is very easy to use.
Find the tool in Google search
and type the word or phrase
you’re thinking of using on your website or blog
into the search box.
For example, if you’re selling acne products,
you’d type the word acne in the box.
When the search results come up, you’ll see:
acne, cystic acne treatment, adult acne treatment, best acne treatment, etc.
The tool will show you if the competition is high, medium or low
and the number of monthly searches for each keyword.
You can download the results as a spreadsheet.
Here is a useful idea to find other words people might be using,
you can pull up an online thesaurus and type in acne:
You’ll get results like: blemishes, pimple, skin inflammation etc.
Now you can put those words into the keyword planner
and see how they rank as well.
You want to make sure that you’re looking
for both broad and long-tail keywords.
A broad keyword has the potential
to bring more views to your site
if you manage to rank high for it.
These are words that people use
when they’re looking for something,
but aren’t completely sure what they want.
For example, someone might type in the keyword ‘shoes.’
When you’re doing keyword research,
you also want to look for exact matches.
An exact match is how it sounds.
Your keyword or keywords exactly match
what someone has typed into the search engine.
For example, if someone types in ‘black lamp’
and you have that as your keyword,
it will lead them to your website or blog or ad.
You want to make sure that you use longtail keywords.
A longtail keyword is a set of 3-5 words
that are better targeted toward someone’s search
because they’re more specific.
While ‘play guitar’ is an example of a keyword phrase,
an example using longtail keywords
would be ‘learn how to play guitar’
or ‘how to play guitar notes’
or ‘how to play guitar for kids’ etc.
Longtail keywords are important
because there is less competition which enables you to rank better.
Because of this you can get more traffic to your blog and offers.
We hope you found this useful
and please put a bit of time into finding the right keywords for you!
